In a year like 2020, holding a large-scale event wouldn’t be possible. That doesn’t mean street food fans need to miss out though. Beecause this year, Tiger is taking the street food festival experience to the next level: from the streets and onto your screens. This time, Tiger Beer Malaysia will be launching this virtual street food festival to the public at 11am on Friday 6th November and open from 11am to 9pm every Friday, Saturday and Sunday until the end of the month. The Tiger Street Food Virtual Festival is more than simply a home delivery service – it recreates the full experience of a food festival in a completely digital world. The Tiger Street Food Virtual Festival is a full-immersive and engaging online experience, and the first of its kind anywhere in the world.
Tiger Beer, Malaysia No.1 Beer, has long been the beer of choice to enjoy with street food. Tiger is always famous for regularly hosting large-scale street food festivals, complete with games and activities, live performances and of course – a great selection of street good to savour alongside ice-cold Tiger Beer.
Users will be able to walk the 3S streets as their own customized avatar, interacting with others, playing games and visiting vendors, before ordering street food directly through DeliveryEat, the official partner of the Tiger Street Food Virtual Festival.
There are 3 different streets to explore – Kuala Lumpur Street, Selangor Street, and Penang Street. Each
is packed with a selection of vendors from these locations, serving up a wide selection of different dishes
to uncover. Anyone can walk down these streets and browse the menus, and for those located within
15km of the vendor, they can order it directly by their door via food delivery partner DeliverEat.
Users start off by customizing a 3D avatar to represent themselves in the virtual world, choosing from various hairstyles and items of clothing to perfect their look. With hundreds of possible combination, there’s plenty of options to choose from. Once the avatar is created, it’s fine to hit the streets and start Uncovering the Extraordinary.
Users would land in Street Food Central. Here, they can interactive with other festive-goers, play games to win rewards, get recommendations on must-try dishes, and find exclusive Happy Hour promotions from Drinkies – Heineken Malaysia Berhad’s (Heineken Malaysia) at-home beer delivery service.
There are two games to play which are The Tiger Beer Hunt and The Tiger Crystal Mountain Climber Challenge.
Three players with the highest scores at the end of November will each win a 24-can carton of Tiger Crystal.
Street Food Central also plays host to the Drinkies Bar. Here you can order chilled Tiger Beer to be delivered to your home. Stopping by between 3pm and 5pm will unlock an additional “Happy Hour” promotion, earning your an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.
The Tiger Street Food Festival will kick off in style at 7pm on Friday 6 November, with N exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee. Beaming in all the way from Taiwan and only available for viewing within the Tiger Street Food Virtual Festival, this opening performance is not to be missed.
There will be a massive total of 88 vendors throughout the festival, offering a huge selection of famous dishes alongside brand-new, limited edition creations Infused with Tiger Beer or Tiger Crystal, and even crossover collaborations with other vendors.
Combo meals come with a free set of Tiger Street Food chopsticks, with two exclusive designs to collect.
Amazing work from Tiger Beer Malaysia! I got to experience the festival in full, including ordering delicious Tiger Beer and street food right to my doorstep.